Wednesday, January 28, 2015

Kids' Choice - A Leading Provider of Early Childhood Development Programs

Kids’ Choice is a leading provider of early childhood development programs inside the kingdom of Thailand. It aims to teach, take care and train children as well as aid in their development.


Kids’ Choice aims to foster creativity and confidence in children; moreover, it wishes to instill in their little hearts, a lifelong curiosity and love for learning.


Born in 1990 from a genuine love of children, the company—then established as “Baby Sitter”—began its first child-care training center for bachelor’s degree holders and professional nanny service, catering only to high-end clients. However, as a working mother, Ms. Jirayu Sucharitachandra also empathized with busy, modern-day parents that longed for a reliable daycare center with excellent quality that they can trust their children with while they are at work, which is why in 1996, the company expanded its services to offer early education for firstborn up until preschool-aged children in various parts of Bangkok and Nonthaburi under the name “Sucharitachandra Nurseries”, after the King Rama VI-granted surname of the founder and CEO of the company herself.

Amidst the nation-wide preparation for ASEAN 2015, the company launched its first American-based early education center in 2010. Proudly carrying on the same family-oriented, love-filled traditions and philosophy of Sucharitachandra Nurseries, Kids’ Choice 1990 adopted a contemporary, psychological approach to education focusing on self-directed learning and specialization along using English as the medium of instruction, not only to fulfill the demands of Generation Y parents but recalling the company name—Kids’ Choice 1990—to be the choice of the children as well.





Why Kids' Choice?


·         With Kids’ Choice’s effective combination of teaching methods and unique American-based curriculum, your kids are assured to develop and learn faster.
·         Hands-on activities are carefully developed and carried out in order to make the learning more fun and effective which help build your child’s cognitive, emotional, social and physical skills.
·         Moreover, its safe, loving and happy environment makes the kids feel that it is their second-home where they are free to move, play and explore.
·         English is the medium of instruction at Kids’ Choice; therefore, giving the kids the opportunity to familiarize and learn this essential language at a young age.

What we offer

 Preschool Program 






The program focuses on child’s early development. Children learn through music, dance and hands-on activities. Kids’ Choice’s fun, age-appropriate and educationally stimulating activities are carefully designed which help develop the cognitive, physical, emotional & social skills of children. 

What the kids will learn:
-Silly Science
-Arts & Crafts
-Music, Dance & Drama
-Yoga & Meditation
-Easy English & Phonics fun
After-School Program


The program provides academic assistance to students. It helps the students achieve their academic goals and aspirations. Moreover, it also teaches the students how to use English for everyday situations and purposes related to school, leisure and social interaction.


What the program includes:
-Help with homework
-English lessons from trained teachers that enhance kids’ English speaking, reading, writing and listening skills.
-Enriching games & activities

Our Branches



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